DripFunnel vs Instamojo
Instamojo suits Indian sellers who want payments and a simple store from one company, with UPI, wallets and pay later built in. DripFunnel suits shops that want the AI to design the whole store, no fee on orders from DripFunnel itself, and room to grow into staff, suppliers and selling abroad.
Facts about Instamojo checked on 20 October 2026 on Instamojo’s own website (sources at the end). DripFunnel prices in Indian rupees (INR).Which one fits your shop?
Choose DripFunnel if…
- You want the AI to design your whole store from a description, not a template to fill in.
- You don’t want a percentage of every order going to your store platform.
- You want to sell abroad in other currencies. Instamojo doesn’t support multi-currency payments.
- You want staff accounts and suppliers who manage their own products.
Choose Instamojo if…
- You want payments and the store from one company, with UPI, cards, wallets and pay later built in.
- You want Instamojo’s team to build the store for you on its Do-It-For-Me plan.
- You want simple one-page shops (Smart Pages) as well as a store.
- You want a 14-day money-back guarantee on a paid plan.
Side by side
The main differences
What does each order cost?
Instamojo charges 5% + ₹3 per order on Lite and Starter and 2% + ₹3 on Growth, plus GST; payments are built in, so this covers processing too. DripFunnel takes no fee on orders. You connect a payment provider such as Cashfree or PhonePe and pay only that provider’s charges.
How do you design the store?
On Instamojo you choose a template: 1 on Lite and 19 on paid plans, or its team builds the store for you. On DripFunnel you describe your shop and the AI designs the homepage, pages, menus and product pages. You check every change on desktop, tablet and phone before it goes live, and can undo it.
Can I sell outside India?
Instamojo doesn’t support multi-currency payments; international payments are available on request and charged in rupees. DripFunnel adds markets from Growth Pro, each with its own currency, language, tax and couriers, and charges duties at checkout on Business.
Can suppliers manage their own products?
Instamojo’s store has no vendor management; a separate Marketplace API splits payments between vendors. On DripFunnel, suppliers add their own products, keep stock up to date and can pack their own orders on Business, with your approval.
Moving from Instamojo
There is no automatic import from Instamojo. If you can export your products as a spreadsheet (CSV), import it into DripFunnel from the Growth plan, or ask us to build the store for you.
Questions
Is DripFunnel cheaper than Instamojo?
Both have a free plan. DripFunnel Growth costs ₹499/month billed yearly, and Instamojo Starter starts from ₹3,999/year. On every order, Instamojo charges 5% + ₹3 on Lite and Starter or 2% + ₹3 on Growth, plus GST, which includes payment processing. DripFunnel takes no fee; you pay only your payment provider.
Do both accept UPI and cash on delivery?
Yes. Instamojo has UPI and cash on delivery built in. On DripFunnel, shoppers pay through providers such as Cashfree and PhonePe, with cash on delivery and bank transfer on every plan.
Does DripFunnel have a free trial?
Yes: 10 days of everything in Business, with no credit card, then pick a plan or stay on Starter (Free). Instamojo has no free trial, but offers a 14-day money-back guarantee.
Can I move from Instamojo to DripFunnel?
Yes. Export your products as a spreadsheet (CSV) and import it into DripFunnel from the Growth plan, or ask us to build the store for you. Then switch your domain when you’re ready.
Checked on 20 October 2026. Prices and plans change, so check Instamojo’s website for the latest. Instamojo is a trademark of its owner. DripFunnel is not affiliated with Instamojo.