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Running a shop, one guide at a time.

Storefront and AIHow to describe your shop so the AI gets it rightThree sentences do most of the work: what you sell, who buys it, and how it should feel.24 Sep 2026 · 6 min readSelling abroadSelling into Europe: VAT, duties and what shoppers see at checkoutWhat changes when you add a European market, and which settings to check first.17 Sep 2026 · 6 min readOffersAbandoned-cart reminders: when to send them and what to sayThree reminders, three jobs. When to add a discount, and when not to.9 Sep 2026 · 5 min readGuidesMoving from Shopify: what comes across and what to checkProducts, versions, photos and collections come with you. Here is what to look at before you switch your domain.2 Sep 2026 · 5 min readCatalogueSize charts that answer the question before it’s askedFewer returns start on the product page. How to set up charts once and reuse them.26 Aug 2026 · 4 min readSuppliersLetting suppliers add products without losing controlPick the right access level, decide whether to approve, and keep your catalogue consistent.19 Aug 2026 · 4 min read