How to describe your shop so the AI gets it right

Three sentences do most of the work: what you sell, who buys it, and how it should feel.

Why your description matters

DripFunnel has no themes to pick. When you sign up, you describe your shop and the AI designs it: the homepage, pages, menus, product pages, and the colours and type that tie them together. Your description does the job a theme would do anywhere else, so a few minutes spent on it pays off in a first version that already feels like your shop.

The AI changes how your shop looks. It never changes your prices, stock or checkout, so you can try ideas freely without touching the parts of the shop that take money. Read more on the AI Builder page.

Start with what you sell

Name the products and what makes them yours: where they’re made, what they’re made of, who makes them. “Hand block-printed cotton from Jaipur” gives the AI far more to work with than “clothes”. A specific first sentence shapes everything that follows, from the words on the homepage to the photos it puts first and the pages it suggests.

Compare these first sentences:

If you sell many kinds of product, start with the one you’re known for. You can add pages and collections for the rest once the first version is live.

Say who buys it

One line about your shoppers shapes the words and the layout. Gift buyers want a gift guide near the top; repeat customers want new arrivals first. The AI uses this to decide what the homepage leads with and how the menus are arranged.

• Gift buyers: “Most of our orders are gifts for weddings and Diwali.” This points the shop towards gift guides and occasions.
• Regulars: “Our customers come back every month for refills.” This points it towards new arrivals, bestsellers and quick reordering.
• First-time visitors from social media: “Most people find us on Instagram and have never heard of us.” This points it towards your story and why the products are worth the price.
• Trade buyers: “We also sell to cafés and small shops.” This tells the AI there is a second audience that may need its own page.

Describe the feeling, not the layout

Words like calm, bold, warm or playful set colours, type and spacing. You don’t need to say where the button goes. If you have brand colours, name them, in words (“saffron and indigo”) or as colour codes.

Some words and what they usually lead to:

• Calm: softer colours, more white space, quieter type.
• Bold: strong contrast, large headings, confident colour.
• Warm: earthy or sunny colours, friendly wording.
• Playful: brighter colours, rounder shapes, a lighter tone of voice.
• Premium: restrained colours, generous spacing, fewer words.

Avoid words that could mean anything, like “modern”, “nice” or “clean”, on their own. If you use them, add what you mean: “clean, with lots of white space and black type”.

Put it together: a full example

Here is a complete description for a sample shop, Kesari Threads. It takes three sentences:

We sell hand block-printed cotton from Jaipur. Warm and colourful, saffron and indigo. Show new arrivals first and add a page about the families who print for us.

From that, the AI designs a homepage that leads with new arrivals, a page about the printing families, menus that fit, product pages for the cotton pieces, and a saffron-and-indigo look across all of them. Nothing goes live until you approve it.

Then change one thing at a time

Once the first version is live, ask for small changes: a new page, a simpler menu, bestsellers first. Each one arrives as a draft you can check, and every version stays in your history. Here is how a change works:

1. In the portal, open Storefront.
2. Under Describe a change, write what you want in plain words, for example “Make the menu simpler: Shop, Our story, Help”.
3. Wait for the draft. It shows what changed and what wasn’t touched.
4. Check it on desktop, tablet and phone.
5. Press Approve & publish, or Discard to throw the draft away. A published change reaches your live shop in about a minute.

There is one draft at a time, so publish or discard it before you ask for the next change. Only the store owner can change the storefront; managers and staff can look but not publish. The step-by-step guide is in the help centre: Describe a change to your storefront.

Change requests that work well

• “Show bestsellers first on the homepage.”
• “Add a page about how we ship and how returns work.”
• “Make the buttons darker so they stand out more.”
• “Use shorter product descriptions on the collection pages.”

If something isn’t right, go back

Every publish is saved as a numbered version. Going back is instant and doesn’t use your AI allowance: open History in Storefront, pick a version and press Go back to this. How far back you can go depends on your plan: 7 days on Starter (Free), 30 days on Growth, 90 days on Growth Pro and 1 year on Business. See Go back to an earlier version.

Common mistakes

• Designing the layout in words. “Put a three-column grid under the banner” ties the AI’s hands. Say what you want shoppers to see first instead.
• Asking for many changes at once. Several changes in one draft are harder to check. One change per draft is quicker to review and easier to undo.
• Leaving out the shoppers. Without a line about who buys, the shop speaks to nobody in particular.
• Forgetting practical pages. Delivery, returns and contact pages answer questions before they become emails. Ask for them by name.

Questions