The emails and texts your shoppers get
Updated 20 October 2026 · EveryoneYour shop sends shoppers a few emails, and in some places text messages, by itself. They come from your store’s name. Here’s what goes out, and when.
Emails sent for you
| When | |
|---|---|
| An order is placed and paid, or placed with cash on delivery or bank transfer | “Thanks for your order”: the items, the total and where it’s going. Cash on delivery adds “You pay … when it arrives.” Bank transfer adds “We’ll send it once your bank transfer arrives.” |
| You mark items shipped | “It’s on its way”: the items in the parcel, the courier and tracking number if you added them, and a Track your parcel button if you added a tracking link. |
| You add tracking to a parcel already shipped | A second “on its way” email, now with the tracking. |
| A download is paid for | “Your downloads”, with the link. |
| A shopper leaves checkout without paying | Your cart reminder, if you turned them on. See Set up cart reminder emails. |
Text messages
Where text messages are set up for your shop, shoppers also get a short text when they order (“thanks for your order … We’ll text you when it ships”) and when it ships, if you added both the courier and a tracking link. In India, cart reminders can also go by WhatsApp to shoppers who agreed to it.
When nothing is sent
DripFunnel doesn’t email the shopper when you:
- cancel an order, refund, or start or receive a return;
- mark a cash on delivery or bank transfer order paid;
- hand over an order the shopper collects;
- add a note (notes are only for your team);
- add a customer by hand.
Test orders from your preview never send anything. If a shopper needs to hear from you in these cases, email them yourself; their address is on the order page.
Shipping emails without tracking
If you mark an order shipped without a tracking number, the email only says it’s on its way. Add tracking later with Add tracking and the shopper gets a second email with it. See Ship an order.
Questions
Can I change the wording of these emails?
Not yet, except cart reminders, where you write the subject and message yourself.
Who do shoppers reply to?
Your store’s Contact email in Settings › Store info.
Do shoppers get marketing emails from DripFunnel?
No. Only order emails and, if you turn them on, your cart reminders.