Tell a product’s story with A+ content

A+ content adds big photos, feature blocks, comparison charts and more below a product’s description, so the page tells its story. You build it from ready-made blocks; no design skills needed.

Before you start

• A+ content is on Growth Pro and above (see Pricing). If it isn’t on your plan, the product page says “A+ content isn’t on your plan.”
• The owner switches it on in Settings › Catalogue under A+ content · Product story.
• Save the product first. A new product says “Save the product first, then add its A+ content.”

Open the A+ editor

1. Open the product.
2. Find the A+ content · Product story section and press Edit A+ content.

Build the page

The editor has three columns. On the left, Add a module lists the blocks you can add:

• Large banner: a wide photo with a headline.
• Image + text: a photo beside a short paragraph. Choose Photo on the Left or Right.
• Features: up to 4 points, each with a photo.
• Comparison chart: compare 2 to 5 of your products.
• Photo strip: up to 8 photos in a row.
• What’s in the box: up to 20 items.
• Specifications and FAQ: filled in from the product’s own specifications and FAQs.
• Brand story: a block shared across products, so you write it once.
• Video: a YouTube or Vimeo link. It needs the Video section switched on in Settings › Catalogue, and a plan that includes it.

1. Click a block to add it to the page. A page can have up to 10.
2. Click a block on the page to select it. Its settings appear on the right: headline, text, photo and so on.
3. Every photo needs a description (alt text). It says what the photo shows, for shoppers using screen readers.
4. Use the buttons on a block to move it up or down, Duplicate it or Delete it.

To start faster, use Or start from and pick a template (Fashion, Electronics, Home, Beauty), or Copy from another product… to reuse a page you’ve already built. Both ask before replacing blocks already there.

Preview, save and publish

• Switch Preview as between Desktop and Phone to check both.
• Save draft keeps your work without changing the live page: “Draft saved — your live page hasn’t changed”.
• Publish with product puts it live: “A+ content is live on your product page”.

The label at the top tells you where you are: Draft · not on your store yet, Live on your store, Draft has changes · live page unchanged, or Unsaved changes.

If something is missing, such as a photo description, publishing says how many things need filling in and marks them.

Suppliers’ A+ content

Suppliers who can edit products can build A+ content for their own products. Their button reads Submit with product, and with approval on, it waits for your approval along with the product.

Questions