Specifications, highlights, FAQs, badges and legal details

Product pages can carry more than a description: specifications, highlights, FAQs, related products, badges and the legal details some countries require. This guide shows how to switch each one on and fill it in.

Step 1: Choose which sections your shop uses

The store owner chooses which extra sections appear on product pages, in Settings › Catalogue:

1. Under What do you mostly sell?, press the closest fit: Clothing, Electronics, Food & drink, Beauty or Handmade. This switches on the sections that usually fit. You can still change each one.
2. Under Product page sections, switch each section on or off: Size charts, Specifications, Highlights, FAQs, Badges, Related products, A+ content · Product story and Video.
3. Press Save sections.

Each section says Included if your plan has it. If not, the owner sees See plans. Specifications and highlights are on every plan; badges from Growth; FAQs, related products and A+ content from Growth Pro. See Pricing.

Turning a section off hides it on every product. What you’ve written is kept, so it comes back if you switch it on again.

Step 2: Fill in the sections on each product

Open a product. Each section is a row you open with Open ▾, showing a short summary when closed.

Specifications and highlights

• Specifications are facts in pairs, like “Material: Cotton” or “Care: Machine wash cold”. Press + Add a specification. Up to 50.
• Highlights are 3 to 5 short points shown next to the price, the first thing shoppers read. Press + Add a highlight. Up to 5.

FAQs

Answer questions shoppers often ask. Press + Add a question and type the question and answer, up to 20. Suggestions such as “Does it shrink?”, “How does it fit?”, “How long does delivery take?” and “Can I return it?” can be added in one tap.

Related products

Shown as “You may also like”. Tick Automatic — show products from the same collection, or untick it and search to pick up to 4 products yourself.

Legal & safety

Some countries require certain details before a product can be sold there, such as Fibre content, Country of origin and Care instructions. The section only asks for what the countries you sell to need, and marks each one “Needed for United States”, for example.

A missing detail only stops sales in that country; the product still sells everywhere else. Ready to sell in, on the right of the product page, shows which countries are ready. Legal and safety details are on every plan.

Search engine listing

How the product looks in Google. The Title (up to 70 characters) and Description (up to 160) are made from the name and description unless you write your own.

Badges

Badges are small labels on product photos, like NEW or HANDMADE. Set them up in Settings › Catalogue, in the Badges box (it appears when the Badges section is on):

1. Press Add a badge.
2. Type the text, up to 18 characters.
3. Choose When it shows: Added in the last 30 days, Your 5 best sellers this month, Has a lower price than its compare price, Only a few left, or You choose the products.
4. Save. You can have up to 20 badges, and Edit or Delete them later.

Automatic badges come and go by themselves. For a “You choose the products” badge, open a product and tap the badge in the Badges box on the right; automatic ones show there as “NEW · auto”.

Video

To show a video on a product page, add a Video block with a YouTube or Vimeo link in the product’s A+ content. See Tell a product’s story with A+ content.

Questions